Demographic Targeting. the Essential Role of Population Groups In Retail Marketing by James A. Pooler. Aldershot: Ashgate, 2002.

[Book Review]

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DOI:

https://doi.org/10.64166/vqwaqv68

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Published

01-01-2003

Issue

Vol. 23 (2003): Migration: International and Intra-national Dimensions

Section

Book Reviews

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Copyright (c) 2003 Giuseppe De Bartolo (Author)

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This work is licensed under a Creative Commons Attribution 4.0 International License.

How to Cite

De Bartolo, G. (2003). Demographic Targeting. the Essential Role of Population Groups In Retail Marketing by James A. Pooler. Aldershot: Ashgate, 2002.: [Book Review]. Geography Research Forum, 23, 179-182. https://doi.org/10.64166/vqwaqv68